15 years at the heart of cosmetics and fashion brands convinced us to create GEN. for all
Effective, inspired by nature, validated by science
Our clinically recognized active ingredients (peptides, multi-molecular-weight hyaluronic acid, niacinamide, bakuchiol, AHA, zinc oxide, vitamin C…) are carefully dosed for real results.
We needed to go even further by creating a unique formulation in collaboration with our laboratory in Northern Europe. LPH+. Longevity is at the heart of our concern.
Vegan & cruelty-free
Our formulas are kind to skin, animals and the environment.
No animal-derived ingredients, no animal testing.
Natural
Our formulas are certified ecocert cosmos natural (or cosmos organic depending on the product), without controversial ingredients or suspected endocrine disruptors.
Inclusive & lifestyle
We do not distinguish between genders, only skin type and its associated problems with tailored solutions, and that changes everything.
Just
Fair in formulation and fair in price. We no longer want to rely on outdated marketing tactics and unreasonable profit margins. GEN. offers a complete range of high-performance skincare at a fair price. It was about time!
Jean-Sébastien Dumont
Elodie Matyjasik
Jean-Sébastien Dumont Elodie Matyjasik
GEN.51 Av Raymond Poincaré 75116 Paris - 01 71 60 64 52 - gen@gen-for-all.com
