GEN. LHP+
INNOVATION
GEN. LHP+
INNOVATION
Our range of skincare products with LHP™️ (Longevity High-Performance) formulations, developed to meet the needs of all skin types.
The new era of regenerative and responsible beauty inspired by biotechnology and the synergy of unique LHP active ingredients for all skin types.
GEN. The science of tomorrow, formulated for today.
United by skin color. Free in gender.
Each GEN number is a response to what your skin feels, goes through, expresses.
Ultra-sensory, clean, vegan, our products speak the language of a generation that refuses to be confined.
GEN. for generation
GEN. for genome
GEN. to generate
GEN. for all!
Keep what is essential.
Our formulations are short to contain only healthy and necessary ingredients.
Made in our country.
"GEN. has revolutionized my beauty routine, I recommend it 100%."
Shared Experiences
Inspiring Diversity
"I'm a big fan of their gels and serums,"
"A real discovery for my skin."
Positive Reviews
Fairness and Quality
"A commitment to authentic, unlabeled beauty, well done GEN."
Unconditional Support
Authenticity Guaranteed